Banks fully understand that they now must move from product centricity to customer centricity. This means that technology tools that drive a personalised interaction with consumers must be prioritised and those that have the closest relationship with the customer, empowered.
Banks must go beyond incremental progressions in digital transformation and offer a platform that is customer-centric, instead of solely customer service.
Execution is not enough. Not merely big data, but real-time data insights on individual customers are what is required today to meet and surpass consumer expectations, but this must be accompanied with an out of the box solution. While a platform can drive investment, true value does not rest on technology.
Integration is key and banks need a solution that is not dependent on the expertise of data scientists to use and agile enough to combine with other core banking systems.
Financial institutions are withdrawing from product and are focusing on experience to become more customer centric.
Join this webinar from Finextra, in association with NGDATA to hear industry experts discuss the following, and more: