Sponsored by: Diversity & Inclusion SIG
Domain: Marketing Management and Leadership
Competency: Firm Organizational Structure and Dynamics
Content Level: Essential
Firm Sizes: All sizes
Law is one of the most relational and least diverse professions in the country. Legal marketers are in a strategic position to impact their firm’s diverse culture and the success of diverse attorneys in a meaningful way. This isn’t your law firm’s diversity training – which all too often leaves the diverse frustrated with the lack of progress and the OWL’s (tm) (Old White Leaders) feeling blamed. Co-facilitated by BridgeField Group’s Gen X African-American Female Chief Executive Officer and their Baby Boomer Anglo Male Founder, this practical program will challenge you to become a part of the solution. Participants will discuss how marketers can help firms address and overcome the challenges of attracting, championing, and retaining diverse talent.