There is an ever-increasing interest in advertising-based streaming as content owners and distributors look to maximize monetization.
The Digital TV Europe 2020 Annual Industry Survey proves the importance of ad-supported streaming even among streaming players who have adopted different business models.
Respondents believe targeted, relevant ads are valuable, so long as they don't compromise the viewing experience. However, as streaming services increase personalization, they must convince consumers that their data will not be misused. And services must stay within an evolving regulatory framework.
Join us for an in-depth analysis and discussion about the advanced advertising business for streaming services, based on the results of the Digital TV Europe Annual Industry Survey and original research by Omdia. Topics include: