Who says brick-and-mortar is dying? Certainly not Gen Z.
In fact, one report finds that more than 80% of them prefer to purchase in stores, with three-quarters saying they like to discover new products in stores. That’s why many formerly online-only companies are getting physical, with direct-to-consumer retailers like Casper and Allbirds opening showrooms.
These companies are proving that a physical store can drive traffic and sales, but also can help elevate your brand so it’s top of mind when customers are online.
Our new webinar explores ways that location intelligence can drive traffic and improve sales. The webinar will highlight a number of scenarios where analytics can provide key data points to ensure you’re delivering on your store’s potential. We’ll explore: