Marketing plans and efforts are not what they used to be. Today’s popular marketing strategies include organizations striving for maximum exposure in order to deliver a holistic brand experience and meet their KPIs. The strongest way to do this is to develop a cross-channel marketing strategy. If marketers do not stick to consistent messaging and practices across all their channels, consumers can get “lost”. With customer centricity at the forefront, it’s imperative for marketing teams to be aware of consumer needs in order to maintain brand reliability.
Join Argyle Executive Forum, in partnership with Cvent, as we discuss:
• Effects of cross-channel customer experiences
• Components of a strong cross-channel marketing plan
• Making branding seamless throughout all mediums_1594597799668