Consumers are losing trust in branded content – and this includes traditional influencer marketing. The result? Influencers can’t convert followers to customers at the same scale.
In a survey from UM Media Agency, only 4% of consumers now trust what influencers say online. Instead, consumers are looking for a more transparent, authentic brand experience. Yet, 57% of consumers say they believe less than half of all the brands they encounter offer meaningful, authentic content, according to Stackla.
To build this kind of authenticity, smart brands, like Nautica, are looking beyond paid influencers to everyday influencers to provide the needed social proof. People want to know that someone like themselves made the same buying decision before they did and had a good outcome.
In this live webinar presentation, attendees will learn how everyday influencers can: