We live in a hyper-connected world where virtually everything we do leaves a digital trace. From our connected devices to what we buy, watch, listen to and search for there is little left to the imagination. Brands have spent the last decade capturing as many of those interactions as possible in an effort to build brand loyalty and gain competitive advantage. As we move into the next decade consumer interaction with data and devices will increase exponentially creating new opportunities for brands to engage.
The good news is, AI and machine learning technologies will allow us to more effectively harness all that data and drive more, and deeper insights out of it than ever before. In this session you’ll learn how AI is changing our relationship with data and how you can leverage it to drive real results for your business.