Navigating the Three C's: Context, Content and the Customer
A customer journey map illustrates the steps your customers go through when engaging with your brand, and creating moments that form or change their impressions of it, is the key to driving success. In this session, get a better understanding of the customer journey and discover a 5 pie framework to better leverage intent data and drive customer advocacy.
Shireesh Kumar Mishra, VP - APAC & EMEA Decision Management, Citibank Singapore
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