TITLE: Today’s Marketing Solutions For a Cookieless Tomorrow
DURATION: 60 minutes
As Google joins the ranks in eliminating the third-party cookie, there are some concerns about what the future of marketing will entail:
As an identity-centric marketing organization, Neustar has always seen identity as more than just a cookie, profile, or ID. Our access to and experience with offline PII, omnichannel customer data, and direct platform integrations enables our clients to execute sustainable marketing strategies without a reliance on a third-party cookie.
Join Neustar’s SVP Product, GM Customer Experience, Steve Silvers, as he outlines the technology and processes in place today, and the strategies and relationships necessary to enable our clients to grow and guard their business in the cookieless world of tomorrow. Get answers to questions marketers like you need to know, such as: