Session 1: Leveraging strategic incentives that promote customer-centric sales engagements
Speaker: Grant Smith, Head of Sales Performance Management Product Marketing, SAP Customer Experience
Modern customers have choice and in the experience economy your sellers need to effectively engage with customers, delivering timely, personalized customer experiences that display a clear understanding of the market and their unique business challenges.
Sellers have once again become a critical part of how your brand is perceived, making motivation and retention of top sales talent a key competitive differentiator. This session explores how organizations can use strategic incentives to drive profitable, customer-centric sales behaviors that build lasting relationships while improving sales retention, opportunity win rate, and deal margin.