"Intent data" is becoming an increasingly common industry buzz word, but you may be wondering exactly what it is. Where does it come from? And how can you use it most effectively?
In this webinar, we'll explain exactly what buyer intent data is and how to use it at every stage of the customer lifecycle. In addition, we'll share 3 strategies to build your pipeline in 2020 by leveraging intent data, as well as best practices for reading and interpreting buyer signals.
Adam Goyette, VP of Demand Generation at G2
Alexandria Snow, Product Marketing Manager at SalesLoft