A new commissioned study conducted by Forrester Consulting on behalf of Deloitte Digital shows that best-in-class businesses recognize that they must work toward taking back ownership of their CX data to harness the power of their customer information—in order to compete and win on customer experience.
The research evaluated how companies are managing their customer experience data today and documented their plans for the future. Key findings included:
Join us to hear the full research results and to learn how companies can compete and win on customer experience.
Base: 425 Customer data management decision makers at North American enterprises
Source: A commissioned study conducted by Forrester Consulting on behalf of Deloitte, September 2019