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| The Art of Lean Testing | ||
LAUNCH ARCHIVE BELOW This event will be hosted by Eric Ries (@ericries), author of The Lean Startup and series editor of O'Reilly's Lean book series.
While running experiments is a key activity in a Lean Startup, running effective experiments that lead to breakthrough insights is still considered more art than science.
At the earliest stages of the product lifecycle, when we have relatively few customers, we struggle with making sense of seemingly small scale and qualitative customer feedback.
Even though the mechanics of running experiments are quite straightforward, most lean practitioners fail to run effective experiments.
In this webcast talk, Ash Maurya (@ashmaurya) author of Running Lean, will teach you how to avoid these pitfalls and instead use a systems approach to craft the right next experiment no matter the stage of your product
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