Monetizing the Digital World: Achieving Competitive Advantage with Subscription and Digital Services

Date: Wednesday, May 23, 2018
Time: 11:30 AM PDT

As companies across industries grapple with disruptive new business models, digital transformations are the order of the day. Subscription-based commerce, pricing based on consumption and outcomes, and innovative strategies are critical to succeeding in ultra-competitive environments.

Accenture will share insights on shifting towards “as-a-Service” recurring revenue monetization business models and how they are working with executive leaders and entrepreneurs to disrupt their own companies and reshape markets.

Oracle customer Intuit will provide a case study on how they have created a global monetization platform agnostic of offerings / markets and shifted to digital and subscription services, delivering a powerful customer experience along with predictable revenue streams.

What attendees will learn:
  • How Oracle customers are adopting innovative new business models to monetize digital and subscription-based services
  • Why delivering a differentiated customer experience is critical to achieving business objectives
  • How shifting to new monetization models like as-a-Service is tied to market leadership and strong revenue growth.
  • What to look for in a solution to deliver new digital and subscription-based services quickly and cost-effectively, provide real-time views of your customer base, and achieve financial compliance

Who should attend:
  • Marketing and line of business executives looking to attract and retain customers, accelerate time time market, and develop smarter ways to price and bundle products
  • Finance executives charged with creating profitable recurring revenue streams while managing cost and ensuring compliance
  • IT executives interested in increasing agility and reducing complexity and risk by deploying future-proof monetization solutions


Jean Lawrence

Director, Product Marketing


Navin Kapoor

Director, Product Management


Kevin Dobbs

SaaS Practice Executive


Moderator: Erik Linask

Group Editorial Director


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