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The Power of Big Data with Point of Sale
Driving restaurant growth through actionable customer insights


Thursday, April 26, 2018 at 02:00 PM Eastern

PAR and Marketing Vitals are excited to partner for this information-packed hour on how to leverage restaurant technology for customer learning.

Lincoln Manning, VP of Business Development at PAR, will talk about the power of cloud-based POS solutions as the transactional engine driving your restaurant operations. The open API architecture of cloud systems unleashes the incredible power of integration partnerships to optimize the use of that data to gain clarity of your customer behavior. A prime example of this is the powerful insights PAR Brink POS customers are gaining through the integration with Marketing Vitals.

Marketing Vitals helps restaurants improve sales and increase profits through innovative, data-mining marketing analytics software. Rom Krupp, CEO of Marketing Vitals, has been a leader in the field of restaurant analytics for over 20 years.

In this webinar, we’ll discuss:

  • The impact of Cloud POS solutions on big data
  • What you need to mine data points from nearly every facet of your restaurant operation
  • Create customer predictability in an unpredictable environment
  • Attribution to your data to determine causation and take the fear out of making decisions



Presenters

Rom Krupp is Founder & CEO, Marketing Vitals
Rom Krupp is Founder & CEO of award-winning Marketing Vitals, a game-changing analytics software helping restaurants of all shapes and sizes with intelligence that leads to actionable decision-making. For more than 20 years, Rom Krupp has worked with over 500 brands assisting with technology systems and at Marketing Vitals he is now in the business of helping restaurants turn data into dollars. His groundbreaking approach and visionary insights have provided a platform that is now enabling restaurant owners, consultants, and the C-suite of national and international restaurant franchises to pinpoint what’s working in their organization and what isn’t. In 2017, Rom Krupp led a strategic initiative announcing a collaborative partnership between Marketing Vitals and TDn2K, the restaurant industry’s leading financial capital analytics firm, to increase the understanding, value and influence of big data, as it pertains to the service industry. Rom Krupp was named Executive of the Year by Business Intelligence Group, regularly speaks at industry events sharing perspective and insights, writes a monthly column for FSR & QSR digital editions, and hosts RestCon, the annual big data restaurant marketing conference. Rom Krupp’s vision and actionable knowledge on the power of big data gathering and analysis for restaurant business growth have been measurable making him one of the most prominent voices in the field. br>

Lincoln Manning, VP of POS Solutions, PAR Tech Inc.
Lincoln joined the PAR Team in 2016 and is an accomplished sales leader that runs a committed and dedicated team. With over 15 years in the industry, Lincoln brings experience to his daily role. Prior to joining PAR Lincoln held roles with EPiServer, Sitecore and Avanade. He is a graduate of San Diego State and resides in CA with his family.

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