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The Fast Food Wars: Who Will Dethrone McDonald’s and What Can You Learn From the Winner?


Thursday, March 29, 2018 at 02:00 PM Eastern

The fast food wars have waged for decades, and now competition between the major chains has escalated. From overhauling value menus to investing in innovative services like third-party delivery, online ordering, and mobile application development, major chains are making changes this year to provide better guest experiences than their competitors. This webinar will examine the state of the industry, evaluate the impact of the changing landscape, and determine which brands have what it takes to topple McDonald’s as the leader in the fast food market.

You’ll receive a thorough analysis of what brands are succeeding and why, and what others need to do to keep pace with industry leaders. You’ll learn what you can do to enhance your guest engagement strategy and keep up with your competition. These insights will apply to any concept ranging from fellow fast food providers to fine dining establishments.

The top fast food chains have been winning over their guests, even in a down year for the restaurant industry So join us for 60 minutes and learn how to apply these winning formulas to your own operations.


Presenters

Stephen Stone, Paytronix
Stephen Stone not only works on the back-end of the loyalty equation; he also belongs to several programs in the restaurant space. His experience as a consumer, combined with the expertise he gained from managing more than 300 loyalty programs in the restaurant industry, allows him to share smart, actionable insights that help restaurants better leverage their programs to increase guest engagement.

Stephen’s past webinars have contained in-depth analysis of some of the top brands in the industry, including Starbucks, McDonald’s, Chipotle, Chick-fil-A, Domino’s Pizza, and Dunkin Donuts, with topics ranging from loyalty programs, to gift card management, to direct email and mobile marketing. Stephen has a bachelor’s degree in professional communications from Fitchburg State University and a master’s degree in communication management from Emerson College.
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