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Date: | Wednesday, November 8th, 2017 |
Time: | 12:30 pm to 2:00 pm – Mountain Time (Calgary) |
| 11:30 am to 1:00 pm – Pacific Time (Vancouver) |
| 2:30 pm to 4:00 pm – Eastern Time (Toronto) |
| 3:30 pm to 5:00 pm - Atlantic (Nova Scotia) |
The biggest challenge many in-house counsel face is understanding how best to invest in a company’s intellectual property to maximize value and return: deciding which innovations and marks deserve patent, trademark and design protection – and which do not. This session will provide the perspective of both in-house and external counsel to this often critical decision making process, and will benefit in-house counsel with intellectual property responsibilities as part of their mandate.
The presentation will include a discussion of the following topics:
- Patents, Trademarks & Designs: The top two most important things for in-house counsel to always remember
- The primary motivations for companies to invest in their intellectual property
- How to identify the most valuable patents and trademarks to maximize value
- How to establish up internal policies , educational programs and motivational tools to ensure your company understands the importance of preserving IP rights and aligning IP protection with the company’s business strategy
| | Elliott Simcoe,
Patent & Trademark Agent
Smart & Biggar/Fetherstonhaugh | Tony Cugliari,
VP, Legal Affairs & General Counsel
Parmalat Canada Inc. |
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