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Date: Wednesday, November 8th, 2017
Time: 12:30 pm to 2:00 pm – Mountain Time (Calgary)
11:30 am to 1:00 pm – Pacific Time (Vancouver)
2:30 pm to 4:00 pm – Eastern Time (Toronto)
3:30 pm to 5:00 pm - Atlantic (Nova Scotia)

The biggest challenge many in-house counsel face is understanding how best to invest in a company’s intellectual property to maximize value and return: deciding which innovations and marks deserve patent, trademark and design protection – and which do not. This session will provide the perspective of both in-house and external counsel to this often critical decision making process, and will benefit in-house counsel with intellectual property responsibilities as part of their mandate.

The presentation will include a discussion of the following topics:

  1. Patents, Trademarks & Designs: The top two most important things for in-house counsel to always remember
  2. The primary motivations for companies to invest in their intellectual property
  3. How to identify the most valuable patents and trademarks to maximize value
  4. How to establish up internal policies , educational programs and motivational tools to ensure your company understands the importance of preserving IP rights and aligning IP protection with the company’s business strategy


Elliott Simcoe,
Patent & Trademark Agent
Smart & Biggar/Fetherstonhaugh

Tony Cugliari,
VP, Legal Affairs & General Counsel
Parmalat Canada Inc.