U.S. Hispanics are now 59 million strong and represent $1.4T in spending power. However, the financial industry has not traditionally targeted this financially viable segment that is actively looking for information. Join Roberto Ruiz, EVP of Strategy & Insights at Univision, and Kathy Steinberg, Senior Consultant, PR Research at Harris Poll as they share insights from a new custom study that shines a light on the untapped Hispanic opportunity for financial institutions.

Attendees will gain:

  • A deeper understanding of the untapped Hispanic growth opportunity for financial institutions including busting common myths and misperceptions
  • Actionable insights on the similarities and differences between Hispanic and non-Hispanic drivers and barriers to using financial services
  • The knowledge required to create a winning strategy with Hispanics.

    Register here for Thursday, October 19th at 2:00 pm ET.

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