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Los Fanáticos: The Passion and Power of the Hispanic Sports Fan
For Hispanics, sports are more than just a game; they are a passion. Jed Meyer, Univision’s EVP of Corporate Research and Ibrahim Kose of Nielsen Sports will present this custom research study, delving into viewing patterns, questions of authenticity and language, generational differences, purchasing habits, influencer behavior, and more. Plus, find out how many sports fans would forgo $1 million and rather have their favorite team win the championship…
Register here for Tuesday, June 21st at 2:30 PM ET.
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