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What industry do you sell to? (select all that apply)*Consumer Goods, Services & Retail
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Financial Services / Banking / Insurance
Healthcare / Pharma / Biotech / Device / Insurance
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Travel & Hospitality
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Savvy Marketers' Secrets Revealed: How to Drive Event Sponsorship Return
Available On Demand
Archive Date: February 14, 2017 – February 14, 2018
Duration: 60 minutes
This program expires on February 14, 2018 and you will no longer be able to view the program

Even in our digital world, there is no substitute for live events to accelerate your sales cycle and drive demand. For most companies, event sponsorship continues to generate marketing's greatest return, making your event sponsorship decisions that much more important. With a seemingly unending number of events to sponsor, how can your organization ensure you're choosing the right event to support your organization's unique objectives? Join us as we discuss:

  • How to determine which event format best aligns to your goals
  • Questions you should be asking your event organizer during the evaluation process
  • How to measure the "true" CPL (cost per lead)
  • How to extend your sponsorship beyond the live event


Nicole Coons - Moderator
Marketing Vanguard
Frost & Sullivan

Kristina Koller,
Demand Generation Manager

Steve Prodger,
SVP, Customer Experience & Innovation
Smart Action

Pam Moon,
Senior Manager, Enterprise Marketing

Shannon Caldwell,
Senior Global Marketing Manager
NTT DATA Services