| Not Just a Number in the Crowd: How Each Participant Impacts an Event |
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June 30, 2015
02:00 PM EDT/ 1:00 PM CDT/ 12:00 PM MDT/ 11:00 AM PDT
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It’s no secret that returning participants are more engaged, raise more money, and cost less to retain than newcomers. However, it’s important to remember that all participants, whether they’re long-time fans or first-time attendees, contribute to an event and determine if it’s a major hit or a huge flop.
In this webinar, we’ll dig into participant data and review the following:
• Participant loyalty as it applies to peer-to-peer fundraising
• Cultivating participant and personal donations
• Interpreting the good and bad of email data
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