|Not Just a Number in the Crowd: How Each Participant Impacts an Event|
June 30, 2015
02:00 PM EDT/ 1:00 PM CDT/ 12:00 PM MDT/ 11:00 AM PDT
It’s no secret that returning participants are more engaged, raise more money, and cost less to retain than newcomers. However, it’s important to remember that all participants, whether they’re long-time fans or first-time attendees, contribute to an event and determine if it’s a major hit or a huge flop.
In this webinar, we’ll dig into participant data and review the following:
• Participant loyalty as it applies to peer-to-peer fundraising
• Cultivating participant and personal donations
• Interpreting the good and bad of email data