Still in Love After All These Years: Dave & Buster's on Staying Passionate about Guest Experience

Thursday, June 11, 2015 at 01:00 PM Eastern

In 1982, Dave & Buster's introduced a bold, and completely unique restaurant concept to the market. More than 30 years later, the company has achieved many successes, including expanding to 76 venues across North America, and taking the company public last year. And while many things have changed, Dave & Buster’s original promise of “great food, drinks and big-time fun served up by the friendliest people in town" has been a consistent theme.

In this webinar, Director of Strategic Initiatives, Helmuth Mayer, will discuss how he and his team keep Dave & Buster’s guest experience program relevant and effective as the company grows. Helmuth will share lessons they’ve learned about:

  • Creating a guest experience that keeps both guests and employees engaged over time
  • Evolving your guest listening program to find new insights
  • Understanding and utilizing guest feedback to improve their experience – and your business
  • Successfully marrying tradition with new ideas


Helmuth Mayer, Director of Strategic Initiatives, Dave & Buster’s

Helmuth is the Director of Strategic Initiatives for D&B, a leader in the entertainment and restaurant industry, and an all-out FUN place to work. Helmuth graduated with an Electrical Engineering degree from the Illinois Institute of Technology and a MBA in Finance & Strategy from the University of Chicago Booth School of business. He has held a wide variety of leadership roles within GE Healthcare, Brooks Instrument -
Semiconductors, and finally with D&B. Although he spent many years in Supply Chain/Manufacturing, his external focus has always led him back to enhancing the guest experience. Helmuth's passions outside of D&B are best summed up in a series format due to his lack of creative writing skills and strength in technical writing; family, friends, sports (playing & watching), watching comedies, volunteering for Make-A-Wish, angel investing, and cattle ranching (recent addition).

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