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What's stopping the adoption of SIP Trunking?

Date: Wednesday, June 3, 2015
Time: 2:00 pm ET/11:00 am PT
Duration: 60 minutes
Sponsored by Twilio, hosted by Enterprise Connect and NoJitter

SIP Trunking has been available and hyped for over a decade, but 80% of businesses still haven’t made the switch. In this webinar, we’ll provide the market context on the halting transition to SIP Trunking, discuss the root causes for tepid adoption, and hear how connectivity moving to the cloud is fundamentally changing this dynamic with compelling reasons to make the transition.

The enterprise adoption of SIP Trunking has been gated by lengthy transition cycles, upfront capital investment, and poor feature differentiation. Current SIP Trunking features have focused on replicating PRI functionality and have failed to provide compelling reasons to make the transition.

Cloud communication platforms bring new ways for traditional IP infrastructure to be augmented with feature rich capabilities, from on-demand provisioning to powerful Disaster Recovery capabilities and WebRTC connected endpoints. With no software or hardware upgrades, enterprises and service providers can use the cloud to offer new features quickly, and be in control of their own destiny to ensure communication capabilities matches their business needs.


Art Schoeller, Principal Analyst, Forrester Research

Art Schoeller supports Infrastructure and Operations professionals who plan, build, and run Unified Communications and Contact Center workloads for enterprises. Art’s 35 years of experience spans the computer, communications and software industries. Art was an early member of the call center product management team at AT&T, helping them establish their early market share gains that lead to Avaya being a leader today.

He is best known in the contact center industry for his accomplishments with CTI by helping to establish standards and solutions to grow the market in its early stages while at AT&T/Lucent. He led the team that partnered with Novell to establish the CSTA standard. This standard continues to this day to be the default CTI interface for contact center and telephony integration applications. In addition he has had vice president and director level roles in product management and marketing for conferencing, collaboration, and unified messaging products while at AT&T/Lucent and Dictaphone. In the four years he worked at Microsoft he led the development of a Unified Communications and Collaboration solution with Accenture that drove $500M in software and services sales, and 1M seats of cloud computing. Art has a dual BS degree in Computer Science and Computer Engineering from Brown University

Ari Sigal, Product Marketing, Twilio

Ari manages Product Marketing for all of Twilio’s SIP offerings including SIP Trunking and SIP Gateways. Today Ari spends his time working on launching new products, product roadmap, go-to-market strategy, and bringing new ways for cloud powered WebRTC to augment traditional IP Infrastructure. Prior to joining the Product Marketing team Ari managed partnerships with Twilio’s strategic call center partners. Ari lives in San Francisco and majored in Economics at UC Berkeley.


Michelle Burbick, Associate Editor and blogger, No Jitter

Michelle Burbick is the Associate Editor and a blogger for No Jitter, UBM Tech's online community for news and analysis of the enterprise convergence/unified communications industry.
Prior to coming to No Jitter, Michelle worked as a writer and editor, producing content for technology companies for more than two years. In an agency environment, she worked with companies in the unified communications, data storage and IT security industries, and has developed content for some of the most prominent companies in the technology sector. In addition to writing and editing for No Jitter, she participates in program development for No Jitter’s affiliated industry event, Enterprise Connect, the largest independent conference and exposition devoted to the enterprise communications industry.