Ring in record sales this holiday season: Key online shopping trends and best practices

Available On-Demand

With the approaching 2015 holiday season, it’s time to start planning new strategies to make the most of the continued growth in online retail shopping. A new IBM, Econsultancy study, The Consumer Conversation: The experience void between marketers and their customers, revealed that the number one reason customers leave a brand is because of a poor experience. If you're not prepared to meet the rising expectations of discriminating, empowered consumers, your sales may fall short.

Join this webinar with guest speakers from Forrester Research and IBM to get an in-depth look at the latest trends and best practices in online shopping behavior. Get expert insights and learn how to deliver a superior customer experience across channels and touchpoints to boost conversions and increase revenue.

You will learn:
  • About the latest trends in online shopping behavior including what channels perform best during the holidays
  • How to take advantage of mobile growth, real-time personalization, email optimization and more
  • Best practices for understanding and engaging your customers with a consistent, relevant experience across channels, giving you a strategic advantage this holiday season


Sucharita Mulpuru, VP & Principal Analyst, Forrester Research, Inc
Leah Paschall, IBM Digital Analytics Benchmark Leader

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