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What’s That Smell? Your R.O.T. Content

Thursday, April 23, 2015 - 01:00 PM EDT

Mike Corak,
EVP, Strategy,

Anna Hrach,
Senior Content Strategy Manager,

Website visitors and search engines love fresh, relevant content. You know what they hate? The redundant, outdated and trivial (R.O.T.) content that’s sitting on your site right now.

How did we get here? By prioritizing quantity over quality, and focusing on the value of search over the value content brings to customers. More content is not the answer, and many marketers are content marketing their brands and customers to death. Thankfully, there is a solution.

Join Ethology’s Mike Corak and Anna Hrach and learn how to:

  • Identify existing R.O.T. content and formulate a plan to eliminate it.
  • Develop R.O.T.-resistant content that works harder, while publishing less often.
  • Shift from the “brands as publishers” mindset to the “brands as resources” point of view.
  • Think more about what customers want and less about filling your publishing calendar.

Mike Corak, EVP, Strategy, Ethology, leads the company's strategic planning and agency services teams. Mike has developed and implemented winning digital and integrated strategies for hundreds of companies including Coca-Cola, ConAngra Foods, ConocoPhillips, FedEx, Fujitsu, Nike, Office Depot and Walt Disney.

Anna Hrach, Senior Content Strategy Manager, Ethology, spends her days developing smart strategies, crafting engaging content and working with a team of interactive experts to produce the best digital experiences possible for clients.

This webcast is sponsored by