Clean Label - Demons, Deities and the Evolution of Natural Products Formulation
Past, Present, and Future: Creating Products That Consumers Want to Buy
Consumers are driving high demand for "clean", but what does that really mean for product developers and marketers formulating new product concepts and looking for label protocols?
The term "Clean Label" – like "natural" – has no formal industry or regulatory definition, and until recently as generally unknown among manufacturers and marketers in the food and nutrition spaces. So is "Clean Label" the new "natural"? A complex question without easy answers. What do consumers really want?
This webinar will first take a look into the rearview mirror at the evolution of natural products, how we've gotten to where we are today - an industry formed by reaction to industrial food production to one now barring no concensus about what "natural" means.
We'll then step forward and look at manufacturing opportunities and what the data reveals about keeping focused on consumer priorities - steering "clean" into the future.