Tuesday, March 31, 2015 02:00 PM Eastern Daylight Time
Customers are using mobile devices – and multiple channels – to connect with companies, and many organizations scrambling to keep up. Some are gaining a significant advantage by moving mobile analytics and development to the cloud for both content and peripheral services. That’s because cloud-enabled software as a service (SaaS) solutions can scale quickly, enable more flexible business processes, and drive down IT costs.
Join this webinar with analytics experts to learn about the SaaS analytics solutions that make it possible to understand customers holistically across channels, devices and interaction paths. Find out how a combination of robust quantitative and qualitative analytics can help your organization acquire more customers—and keep them loyal—by delivering superior experiences across devices and channels.
You will learn:
How visibility into the customer experience can help you analyze and optimize the digital and mobile interactions your customers have with your brand
Ways to look at a customer’s lifecycle over the long term, across sessions, and through multiple devices by combining quantitative, qualitative and behavioral data
About the customizable, ready-to-use reports and dashboards that help you to drill into specific sessions to gain even more in-depth insight
Henrietta Akpata, Tealeaf Product Marketing Leader, IBM Customer Analytics
Andrew Jensen, Product Management, IBM Customer Analytics