Is your customer's experience the best it can be? Leverage Analytics to grow customer life-time value

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Is your customer's experience the best it can be? Leverage Analytics to grow customer life-time value.

During this digital event, hear from leading retailers around the world, guest speaker Forrester Research and IBM experts on how you can become a more customer-centric organization with the use of analytics at every stage of customer life-cycle and:
  • Build a sustainable customer centric business strategy
  • Use the power of analytics to uncover hidden behavioral patterns and deeper segmentation
  • Assign personalized offer at every point of interaction
  • Maximize customer life time value through enhanced value of analytics
Consumer expectations are changing; retailers today have challenges in all fronts from acquiring to growing to retaining profitable customer base. 81% of consumers expect the same brand experience across all channels. So bringing predictability to customer intelligence, you can make real-time recommendations based on your customer’s buying behavior, transactional data, loyalty data, web activity, social media presence and more. The use of analytics at each stage of customer life-cycle allows your organization to have personalized, relevant and contextual engagements with your customers at any touch point, enhances customer life-time value, improves your customer retention rates and grows customers.

Speakers:

Srividya Sridharan
Research Director
Forrester Research, Inc.

Vivian Braun
Worldwide Solutions Marketing Executive, Distribution Sector
IBM Analytics



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