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This webinar was originally broadcast on:
Thursday, January 15, 2015 11:00 AM EST / 8:00 AM PST
 
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The driving force behind today’s call centers is customer centricity. According the “Executive Report on Performance, Operations and Technology” by Contact Center IQ, customer satisfaction—not cost efficiency or revenue generation—is the defining metric of success for call centers. With the underlying belief that the most important voice of judgment is that of the customer, many businesses today view contact centers as gateways to improved customer experience (and ultimately, profitability), and are willing to make the necessary investments to reach that goal. However, contact center professionals—limited by time and resources—are often hindered by urgent issues at the expense of optimizing successful processes and technologies. The good news is that there is a better, simpler way for contact center professionals to proactively address—and drastically decrease—security, interoperability and reliability challenges that can have a profound impact on customer satisfaction. After all, it only takes one dropped call or one frustrating IVR non-response for customer experience—and the contact center’s Net Performance Score (NPS)—to go from great to poor.

This webinar will explore how contact centers can improve customer satisfaction and call accuracy while reducing business costs, utilizing existing technologies and ensuring customer data is secure. Attendees will gain insight into:
  • What types of attacks/security threats pose the most risk to contact centers and how to prevent them
  • How to introduce new technology into contact centers without disruption
  • How to help ensure that “always available” customer support is “always available”



Presenter

David Tipping
Vice President and General Manager, SBC Business
Sonus




Moderator

Erik K. Linask
Group Editorial Director
TMCnet