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This webinar was originally broadcast on:
Thursday, October 02, 2014 02:00 PM EDT / 11:00 AM PDT
 
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 As technologies within the mobile channel continue to evolve in the retail market, how do businesses best leverage the technology available to engage today’s mobile shopper?

Join Genesys for a 60-minute presentation as we discuss how mobile innovation is changing AND improving how retailers and brands engage with consumers. Our mobile marketing experts will discuss current and emerging technologies, and highlight use cases ranging from the simple to the complex, which retailers can utilize to provide a great mobile customer experience during the path to purchase.

What you’ll take away:
  • Understand the powerful connection between smartphones and smart shoppers
  • Increase your knowledge of emerging mobile technologies like Passbook, iBeacon, Push Notifications and more
  • Discover new strategies to address “showrooming” behaviors, increase purchase frequency and build stronger customer relationships

Register for this “can’t miss” webinar and find out how Genesys Mobile Marketing technologies can help you redefine your market.


Presenter

Mark Friedman
Senior Vice President and General Manager for Mobile Marketing
Genesys

Jeff Cotrupe
Global Program Director
Stratecast | Frost & Sullivan

Moderator

Stefania Viscusi
Editor
TMCnet