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MODERATOR:

Jim Dudlicek, Editor-in-Chief, Progressive Grocer

Jim leads daily operations of the magazine, spearheads key features for the magazine and otherwise contributes to the brand’s print and digital properties. An active tweeter at trade events (@jimdudlicek), Jim has been a presenter at industry conferences and shows, and he moderates many of PG’s frequent webcasts and panel discussions.

Before joining PG in April 2010, Jim served as chief editor of both Dairy Field and Dairy Foods magazines, covering the dairy processing industry. Prior to becoming a trade journalist, Jim worked for eight years at several Chicago-area non-daily newspapers as a reporter and editor. He graduated from Marquette University in 1994 with a bachelor of arts degree in journalism.
The 2014 Consumer Value Study and How it Affects Your Promotion Optimization Strategy

Date: Wednesday, October 8, 2014
Time: 2:00 pm ET/1:00 pm CT/11:00 am PT
Duration: 60 minutes (including Q&A)

Produced by POI, sponsored by TABS Group and hosted by
Progressive Grocer


Several CEOs of the large CPG companies in the US have attributed weak performance to high promotional activity in the market, training the consumer to only buy on deal, but how do we reverse the trend? In the 2nd Annual Consumer Value Study for Consumables TABS Group looks at how shopping behavior and attitudes have changed vs. last year with respect to consumer’s use of promotional offers. Further we analyze how these promotional search behaviors affect their choices of outlets including Walmart, Target, Walgreen’s, Costco, etc..

Other areas covered are quantifying the size of previously hard-to-track channels such as Natural Food and Online purchasing. Based on the study, we review the market in terms of the aggregate levels as well as for key regional demographics such as Millennials, Seniors, Lower Income and Households with Kids.

This research seeks to answer three key questions:

1) Why is the overall CPG market so soft,
2) How much of a role do promotions have in this weakness, and
3) What you can do about it?

Join POI, Progressive Grocer, and TABS Group for an engaging hour that is certain to deliver actionable insights, and opportunities, as you seek to improve your promotion optimization journey. Manufacturer and Retailer Attendees of this session will have access to the data, and will be eligible for a complimentary pass to join 250 Retailer/CPG peers at the upcoming Promotion Optimization Institute Summit on November 2-4 in Dallas, Texas.


SPEAKERS:

Michael Kantor, CEO and founder, Promotion Optimization Institute, LLC.

Michael has created and is executing with a brilliant, committed group of retail, CPG, and academic leaders the Certified Collaborative Marketer (CCM)™ curriculum and certification for how to collaborate with trading partners. He continuously produces the best industry events on collaborative price/promotion optimization.

Michael has spent his career creating retail and brand price/promotion optimization programs that drive improved loyalty and profits. Mike co-chaired and developed with Gartner, Inc. and leading CPG executives the industry’s first standard set of trade promotion definitions/metrics; and pioneered efforts to define and document trade promotion management in foodservice. Mike began his career in retail advertising and operations as senior vice president, Drug World Pharmacies.

He has written for numerous industry publications, primary research, redesigned the NYC Hospice delivery model, and speaks at industry events.


Dr. Kurt Jetta, Founder, TABS Group

Dr. Kurt Jetta founded TABS Group in 1998 with the mission of delivering analytical innovations that simplify and improve the way business analysis is conducted in the consumer products industry. This vision continues to build traction in the industry as the company has grown revenue by double digits every year since its inception.

Dr. Jetta is a frequent contributor of articles in Supermarket News, Progressive Grocer, Chain Drug Review, Drug Store News and MMR. He has made appearances on and been quoted in national media outlets such as CNBC, The Today Show, The New York Post and Forbes. He is the author of the TABS Group Annual Vitamin Study. Prior to TABS Group, he was CEO of Baby Feeding supplier Binky-Griptight and he held a variety of Marketing and Trade Marketing positions at Playtex Products.