Michael Kantor, CEO and founder, Promotion Optimization Institute, LLC.
Michael has created and is executing with a brilliant, committed group of retail, CPG, and academic leaders the Certified Collaborative Marketer (CCM)™ curriculum and certification for how to collaborate with trading partners. He continuously produces the best industry events on collaborative price/promotion optimization.
Michael has spent his career creating retail and brand price/promotion optimization programs that drive improved loyalty and profits. Mike co-chaired and developed with Gartner, Inc. and leading CPG executives the industry’s first standard set of trade promotion definitions/metrics; and pioneered efforts to define and document trade promotion management in foodservice. Mike began his career in retail advertising and operations as senior vice president, Drug World Pharmacies.
He has written for numerous industry publications, primary research, redesigned the NYC Hospice delivery model, and speaks at industry events.
Dr. Kurt Jetta, Founder, TABS Group
Dr. Kurt Jetta founded TABS Group in 1998 with the mission of delivering analytical innovations that simplify and improve the way business analysis is conducted in the consumer products industry. This vision continues to build traction in the industry as the company has grown revenue by double digits every year since its inception.
Dr. Jetta is a frequent contributor of articles in Supermarket News, Progressive Grocer, Chain Drug Review, Drug Store News and MMR. He has made appearances on and been quoted in national media outlets such as CNBC, The Today Show, The New York Post and Forbes. He is the author of the TABS Group Annual Vitamin Study. Prior to TABS Group, he was CEO of Baby Feeding supplier Binky-Griptight and he held a variety of Marketing and Trade Marketing positions at Playtex Products.