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Taking the “Blah” out of Blogging: How to Build a Company Blog that Isn’t Boring

Event Date:
August 27, 2014 2:00 PM ET / 11:00 AM PT

Overview:
Blogs have graduated from “nice to have” to “must haves” for marketers. But is blogging a good fit for your business? What will you blog about? How often? How can you incorporate guest blogs and internal bloggers without losing quality control? Most importantly, how can you avoid creating another boring company blog? This webinar will cover the pros and cons of marketing blogs, as well as strategic best practices for keeping your blog not only up-and-running, but producing engagement and ROI.

Don’t miss this session with Marketo’s Maggie Jones, who will help you discover:
  • Why your business should have a blog
  • Writing and editing best practices
  • How to build an internal blogging program
  • Much more!

Moderator:

Joe Pulizzi
Founder
Content Marketing Institute




Joe Pulizzi is one of the world’s leading experts on content marketing. He’s an author, speaker and founder of the Content Marketing Institute, which hosts the largest content marketing event on the planet, Content Marketing World and publishes Chief Content Officer magazine. He has spoken at more than 200 locations and 10 countries around the world advancing the practice of content marketing. Joe’s newest book, Epic Content Marketing came out last year.

Follow me on Twitter: @JoePulizzi



Featured Speaker:

Maggie Jones
Managing Editor
Marketo




Maggie Jones is the managing editor of Marketo’s thought leadership blog, which has over 30,000 daily subscribers and averages over 1 million unique views each year. She also dreams up and creates Marketo’s infographics, ebooks, cheat sheets, guides, videos, and more. In her free time, she enjoys beef jerky and Buzzfeed.


Follow me on Twitter: @maggiejonezzz