|Predictive customer intelligence - Transforming the customer experience
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We have grown accustomed to online retailers as they’ve tracked our online shopping activities from item to item and site to site. But now, when brick and mortar retailers employ comparable capabilities through mobile devices, we get creeped out. If retailers are upfront about the rules of engagement and make it beneficial for customers, it will be a win-win for the store and the shopper.
Vivian Braun, Customer Solutions Marketing, IBM Big Data & Analytics
Theresa Morelli, Sr. Product Manager, IBM Business Analytics