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Real-time Marketing Strategies: Do's and Don'ts

Event Date:
August 13, 2014 2:00 PM ET / 11:00 AM PT

According to a variety of latest studies, using real-time marketing (RTM) strategies increases customer's interest and positivity about your brand, grows the number of recommendations, and heightens purchase consideration. RTM seems like a new phenomenon. The reality, however, is that it is nothing new. It is a way of thinking that goes to the heart of your brand's values and creates human and meaningful conversation with consumers. RTM is about raising awareness, creating demand, and furthering the brand’s mission through connecting with right customers, in the right place, at the right time, through relevant content.

What is different are the channels marketers are using to connect with customer, as well as customers' expectations of immediacy of response. What is different is the amount of digital noise that is increasing every year. To stand out from that noise, marketers need to be responsive, flexible, and creative like never before. In this webinar, Ekaterina Walter will present the data, the examples, and do's and don'ts of real-time marketing.

Copies of Ekaterina's new book "The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand" will be given away to 5 random webinar attendees!


Joe Pulizzi
Content Marketing Institute

Joe Pulizzi is one of the world’s leading experts on content marketing. He’s an author, speaker and founder of the Content Marketing Institute, which hosts the largest content marketing event on the planet, Content Marketing World and publishes Chief Content Officer magazine. He has spoken at more than 200 locations and 10 countries around the world advancing the practice of content marketing. Joe’s newest book, Epic Content Marketing came out last year.

Follow me on Twitter: @JoePulizzi

Featured Speaker:

Ekaterina Walter
Author and Strategic Advisor

Ekaterina Walter led strategic and marketing innovation for Fortune 500 brands such as Intel and Accenture, as well as served as an advisor to a number of successful start-ups. She is an international speaker and author of the Wall Street Journal bestseller “Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg” and co-author of “The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Marketing Your Brand.”

A recognized business and marketing thought leader, Ekaterina is a contributor to leading-edge print and online publications such as Forbes, Fast Company, Inc., Huffington Post, and Entrepreneur. Her thought leadership has been featured on CNBC, ABC, NBC, FOX News, Forbes, TechCrunch, CNN, WSJ, Inc., and more.

Follow me on Twitter: @Ekaterina