Marketing Analytics for Today's Marketers

Tuesday, August 19, 2014 | 10:00am PT / 1:00pm ET


Event Details

Sponsored by: Actuate Corp
Event Title: Marketing Analytics for Today's Marketers
Date: Tuesday, August 19, 2014
Time: 10:00 AM PT/1:00 PM ET

The best segmentation is dynamic and circular.  Creating consistently high-response campaigns doesn't stop at profiling customers, identifying opportunities and launching campaigns.  It requires continued segmentation during and after the campaign.  

BIRT Analytics tracks campaign evolution, re-incorporates data and redefines segments for maximum precision.  When marketers have the right tools to work with and the data at all campaign stages, they can correct errors and create consistently high-impact campaigns.


During this webcast you will learn: 

  • How to understand the footprint of previous respondents and apply this knowledge in future campaigns

  • How to apply data mining techniques such as logistic regression to infer the probability to respond to campaigns

  • Strategies that can be combined on the definition of future campaigns so organizations can target prospects in a sophisticated and advanced way


Peter Hoopes
VP/GM, BIRT Analytics Division  


Mark Gamble
Director, Technical Marketing

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