Advance Your Stewardship Strategy from Good to Great
November 19, 2014
01:00 PM EST/ 12:00 PM CDT/ 11:00 PM MDT/ 10:00 AM PDT
On average, nonprofits will lose nearly three of four new donors, translating to an abysmal donor retention rate of 27%.* Too often donor retention falls to the bottom of the priority list after fundraisers wrap up their year-end campaigns. But when the next giving cycle rolls around, many donors are nowhere to be found. Join Danielle Johnson Vermenton, one of Blackbaud’s npEXPERTS, for an overview of the state of donor stewardship. Learn the essentials of an effective gratitude strategy, both offline and online, including when to set up a donor welcome series, where to recognize your donors, and how to integrate and coordinate the timing of your communications so that your donors feel appreciated and keep coming back year after year.
*Source: Blackbaud’s donor retention eBook Show the Love
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