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How to Drive Engagement in a World of Content Overload

Event Date:
July 17, 2014 2:00 PM ET / 11:00 AM PT

Overview:

Content Marketing is a critical part of every best-in-class marketer's strategy, but are we suffering from too much of it? As marketers, how do you create content that is relevant and timely for your customers?

Join Brightcove for a compelling conversation on ways marketers can work smarter and develop engaging content that increases conversion rates on every device. You'll hear how ExactTarget set themselves apart from their competition, doubled time on site, and increased website conversion rates just by implementing a dynamic video rich marketing strategy.

This webinar will cover:
  • Content overload and what that means for you and your customers
  • How to break through the noise with meaningful content that engages and converts customers
  • Tons of real world examples for every industry on what content is working for them and why
  • How video improved ExactTarget’s website visitor engagement with brands and products and reduced page bounce rates by 12%

Moderator:

Joe Pulizzi
Founder
Content Marketing Institute




Joe Pulizzi is one of the world’s leading experts on content marketing. He’s an author, speaker and founder of the Content Marketing Institute, which hosts the largest content marketing event on the planet, Content Marketing World and publishes Chief Content Officer magazine. He has spoken at more than 200 locations and 10 countries around the world advancing the practice of content marketing. Joe’s newest book, Epic Content Marketing came out last year.

Follow me on Twitter: @JoePulizzi



Speakers:

Steve Rotter
VP of Digital Marketing
Brightcove



For over 20 years Steve Rotter has been helping organizations drive business innovation with technology. Currently, Steve is the Vice President of Digital Marketing Solutions at Brightcove, the leading online video platform for web marketers and media companies. Prior to joining Brightcove, Steve was the Director of Product Marketing at Adobe Systems where he drove the global launch of Adobe’s Rich Internet Application technologies including Flex 3, Flash Player 9 and Adobe AIR.

Follow me on Twitter: @sjrotter