Optimizing Customer Service with Next Generation Analytics


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Today's empowered buyers are demanding heightened standards of customer service and the company that fails to deliver will not survive. Missed opportunities to provide customers with timely, personalized service are costing companies millions in lost revenue. While a wealth of information may be available to an organization, important customer data tends to get siloed within lines of business and is not easily accessible. As a result, a company's view of their customer becomes fragmented and incomplete. Join us for a look at a new generation of solutions that can apply Analytics to mine vast stores of customer data and extract a complete picture of the customer's preferences, sentiments and behavior to provide contact centers and customer experience executives with the information they need to create lasting customer engagement.

In this webinar you will learn how having an analytic as well as a holistic view of the entire customer experience creates:
  • Increased Revenue
  • Higher Customer Satisfaction
  • More Effective Customer Acquisition
  • Reduced Operational Costs

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Join to learn how to use analytics to improve customer service. #IBMECM

Speakers:

Neil Parrott
Sr. Product Marketing Manager
IBM

Harvey Gross
Chief Technology Officer, Strategic Alliances and Vice President
Datawatch

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