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This webinar was originally broadcast on:
Thursday, July 17, 2014 02:00 PM EDT / 11:00 AM PDT
 
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 Going-to-market with a new product or service offering is no small task. In fact, 66 percent of new products fail within two years. Just like most of your competitors out there, you most likely have a product expansion or innovation on this year’s strategic roadmap. But just because your team meetings and budgets are centered upon expansion and great unveils does not mean your launch will be a walk in the park.

The dangers—and complications—of a DIY approach to product launches are vast: companies struggle to gain traction surrounding new offerings and expansions; the cost to develop a fully-baked go-to-market strategy is cost prohibitive; and businesses lack the expertise to conceptualize profitable campaigns.

“Product Launches: Why You Should Not Go it Alone” will pull back the curtain on the challenges surrounding the DIY model and shed light on the benefits afforded by teaming with a robust content strategy vendor.

Webinar participants will gain deeper understanding of:
  • The ever-burgeoning new product market
  • The dangers surrounding a content marketing DIY model
  • The unique benefits that come from teaming with a best-of-breed content marketing strategy vendor


Presenters

Rich Tehrani
CEO and Group Editor-in-Chief
TMC


Carrie Majewski
Director of Content Marketing
Content Boost


Moderator

Allison Boccamazzo
Managing Content Producer
Content Boost