Flying into the data triangle:
How to combine customer, mobile, and social data to increase revenue
AVAILABLE ON DEMAND:
Originally broadcast on:
Date: Tuesday, June 17, 2014
Time: 12:00 pm ET/ 9:00 am PT
Duration: 60 minutes (including Q&A)
Hosted by Data Informed, sponsored by IBM
Understanding your customers is the key to increased sales. In this webcast, Mark van Rijmenam, founder of BigData-Startups.com and author of “Think Bigger: Developing a Successful Big Data Strategy for Your Business,” explains how “mixed data” can help you produce a three-dimensional view of your customers that drives insights and greater sales opportunities.
Attend this webcast to learn how to:
• Find new markets and leads: What are people saying and looking for, what are they thinking, who are they and how can this result in finding new markets?
• Drive repeat sales: Recommendation engines and how knowing you customer results in more personalized sales.
• Reduce prospect research time: Time is important in making a sale. Faster response times can improve your conversion rates.
• Predict future sales: Which areas are important, and how can you combine data to predict sales?
Join us to find out why data volume is less important than finding the right data mix. Learn about the “data triangle” – Customer, Mobile, Social, where to find the relevant data, and how to use it. Hear case studies about how top companies are combining their data and the results they are realizing from this approach.
Register today to learn how to take advantage of the customer insights that mixed data has to offer.
Mark van Rijmenam, Founder of the BigData-Startups platform
BigData-Startups.com is the number one Big Data knowledge platform. It is a platform with the latest information on Big Data for organisations that want to develop a Big Data strategy. Mark is a strategist who advises organisations on how to develop their Big Data strategies. As such, he is a well sought after speaker on this topic. His book “Think Bigger” was published globally in April 2014.
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