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First Impressions Matter: How to Optimize Your Website for Impact and Engagement
July 02, 2014
01:00 PM EDT/ 12:00 PM CDT/ 11:00 AM MDT/ 10:00 AM PDT

When it comes to websites, nonprofits are tasked with showcasing the impact of their missions while also being great hosts. On most nonprofit websites, 35% to 45% of visitors never make it past the home page. So what can your nonprofit do to show off your impact and guide new supporters to further engage?
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