Enterprise software and the CMO, CTO, CIO: Who does what, who gets the cash, and who’s in charge?

Date:
Tuesday, June 3, 2014 10 a.m. Pacific

Abstract:

We’re doing social and marketing tech, back office and front office, CRM and HR, finance and enterprise content management. Meanwhile, someone’s still keeping the lights on, and someone’s ensuring privacy regulations and corporate security issues are addressed. In the new enterprise tech stack, who does what, who makes which decisions, and how do the CTO, CIO, and CMO work together to implement corporate strategy?

 

Speaker Bios:

Mike Volpe, CMO, HubSpot

Mike Volpe is the CMO of HubSpot, a leading inbound marketing and sales platform company based in Cambridge, MA. Mike joined HubSpot as the company's fifth employee, and since then the company has grown from 10 customers to more than 11,000 customers and from 5 employees to just under 700 employees. Mike graduated from MIT's Sloan School of Management and Bowdoin College. You can reach him on Twitter as @mvolpe.

 

Scott Brinker, Co-Founder & CTO, Ion Interactive

Scott is the co-founder and CTO of ion interactive, a marketing software company that provides a platform for web-based marketing apps for many of the world's leading brands. He is also the author of the Chief Marketing Technologist blog, chiefmartec.com, which focuses on strategy, management, and culture at the intersection of marketing and technology. Scott has degrees in computer science from Columbia University and Harvard University, as well as an MBA from MIT. You can reach him on Twitter as @chiefmartec.


Tim Bourgeois, Founder and CEO of Chief Digital Officer

Tim Bourgeois is the founder and executive editor of ChiefDigitalOfficer.net. He is also a principal at East Coast Catalyst, a digital strategy management consulting firm. Prior to launching ECC, he spent 10 years as CEO of Pixel Bridge, an interactive marketing and web development firm, which was acquired in 2009.

 

Moderator:

John Koetsier, VP Product, VentureBeat

John has run websites with millions of monthly visitors, built mobile apps with hundreds of thousands of downloads, created online learning communities with over half a million registered users, and eaten a 24-oz peppercorn steak in one glorious sitting.

He has led product management, spoken at conferences all over the world, blogged for over a decade, and built his own CMS in PHP. He lives in Vancouver, Canada, plays ice hockey, subscribes to the VentureBeat statement of ethics, recently published an iPad app for his kids – and just wrote his first science fiction novel, No Other Gods.

 

Company Description:

New Relic is a software analytics company that makes sense of billions of data points about millions of applications in real time. Our comprehensive SaaS-based solution provides one powerful interface for web and native mobile applications and consolidates the performance monitoring data for any chosen technology in an environment. Tens of thousands of customers use our cloud solution every day, looking to optimize more than 200 billion data points for three million application instances. When the brand and customer experience depend on the performance of modern software, New Relic can provide valuable insight into the overall environment. 

 


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