Connecting Your Business to Web Performance: The Philips Journey

October 2, 2014: 10am - San Francisco | 1pm - New York | 6pm - London

You will hear how the performance team at Philips improved the experience of their mobile website customers through:

  • Identifying high-impact metrics with Marketing and Finance stakeholders
  • Analyzing performance and business data together
  • Understanding the dynamics of the mobile environment
  • Benchmarking and applying best practice optimizations
  • Using a business case mind-set to validate the benefits of performance optimization

 


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