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Connecting Your Business to Web Performance: The Philips Journey |
October 2, 2014: 10am - San Francisco | 1pm - New York | 6pm - London
You will hear how the performance team at Philips improved the experience of their mobile website customers through:
- Identifying high-impact metrics with Marketing and Finance stakeholders
- Analyzing performance and business data together
- Understanding the dynamics of the mobile environment
- Benchmarking and applying best practice optimizations
- Using a business case mind-set to validate the benefits of performance optimization
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