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The essential bridge between an organization and its customers is the workforce. The ability to engage, develop, recognize and support employees will be critical in the decisive battle for customer loyalty. It is employees who represent the organization’s brand in the market, who interact with customers on a daily basis, who analyze changes in customer preferences and who develop and maintain the technologies that help connect the physical and digital worlds. And, therefore, a motivated and properly prepared workforce will be indispensable for success in the customer-activated world.

Join the webcast to learn:
  • Key CHRO insights from the Global C-Suite Study
  • Three workforce challenges for HR in a customer-driven world
  • Three actions HR can take with real-life examples


Speakers:

Alan Wild
IBM VP HR Employee Relations & Engagement

Eric Lesser
IBM Institute for Business Value
Maria-Paz Barrientos
IBM Consulting & People Global Leader

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