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The Webinar Benchmark Throwdown: You vs. Your Industry Peers

Event Date:
April 29, 2014 1:00 PM ET / 10:00 AM PT

Overview:

The webinar is the workhorse of marketing tactics, but do you really know the ins and outs of planning, promoting, delivering and measuring a top-notch webinar?

If you are ready to find out if you’re a webinar savant (or just so-so), attend the CMI/ON24 webinar benchmarks “triviacast”. We’ll test your webinar smarts, and show you how your webinar performance strategies and metrics compare to your peers.

Pulling data from the new ON24 Webinar Benchmarks report, you’ll learn:
  • Keys to driving webinar registration
  • Best days and times to hold your webinars
  • Ideal registrant-to-attendee conversion data
  • How to leverage interactive webinar tools
  • The pros and cons of live vs. on-demand viewing
Are you brave enough to put your webinar knowledge to the test? Compare yourself to your peers? This is your chance to measure your webinar savvy against industry standards.


Moderator:

Joe Pulizzi
Founder
Content Marketing Institute




Joe Pulizzi is one of the world’s leading experts on content marketing. He’s an author, speaker and founder of the Content Marketing Institute, which hosts the largest content marketing event on the planet, Content Marketing World and publishes Chief Content Officer magazine. He has spoken at more than 200 locations and 10 countries around the world advancing the practice of content marketing. Joe’s newest book, Epic Content Marketing came out last year.

Follow me on Twitter: @JoePulizzi


Speaker:

Mark Bornstein
Sr. Director, Content Marketing
ON24, Inc.




As Sr. Director of Content Marketing for ON24, Mark is responsible for managing marketing communications in support of webcasting and virtual events solutions. Mark brings over 20 years of marketing, account management and communications experience with leading technology firms.

Prior to joining ON24, Mark held management positions at Cisco Systems, Compatible Systems, Susquehanna Broadcasting and GE Access.

Follow me on Twitter: @4markb