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Dynamic Desserts: Industry Experts Discuss the Profitability of Diversifying Your Dessert Menu through Soft Serve
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Wednesday, May 07, 2014 at 01:00 PM Eastern
The popularity of soft serve desserts is at an all-time high, and while frozen yogurt is currently the most popular of the soft serve frozen dessert market, the more indulgent soft serve products, gelatos, ice cream, sorbet and frozen custard, are catching the attention of both consumers and foodservice operators nationwide. And, while self-serve is what helped to skyrocket frozen yogurt and soft serve sales to what they are today, seeing an annual growth rate of over 20%, there are many other revenue generating ways for QSRs to take advantage of the growing soft serve market. Join a panel of frozen dessert experts as they discuss how QSRs are taking advantage of the current soft serve dessert trends by tapping into both the health-conscious and the indulgent market segments. |
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Presenters  Denny Romer, VP of Sales, Donper America
Denny Romer, VP of Sales at Donper America, is foodservice industry veteran with more than 30 years of sales and marketing experience. He has worked with leading equipment manufacturers to help operators find solutions to foodservice challenges in QSR, institutional, full-service dining, and C-Store segments, to name a few. As a Certified Foodservice Professional, Denny brings a broad foodservice knowledge base to equipment applications.  Jillian Hillard, Marketing Manager, PreGel AMERICA
As PreGel AMERICA’s Marketing Manager, Jillian Hillard is responsible for developing PreGel’s presence in the North & South American markets. With a focus on results and innovation, she oversees all of the company’s marketing initiatives – continuously seeking out creative solutions to better position the company, serve and assist customers and educate consumers on all things desserts. A graduate from Ohio University’s renowned E.W. Scripps School of Journalism, Hillard has a versatile background in marketing from public relations to online media and custom publishing. Prior to joining PreGel in 2007, her work at Penton Custom Media included an impressive bill of clients such as the American Red Cross, The Hartford and the National Medical Association. Her work at both Penton and PreGel has yielded her and the teams she leads to numerous accolades. |
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 Anna Pata, Sales Director, PreGel AMERICA
As the Sales Director for PreGel AMERICA, Anna Pata has a strong passion for all things Italian which emanate in her ability to help educate and motivate her clients. Pata oversees three divisions of Sales at PreGel including outside and inside sales, and the company’s Key Account department. Leading these efforts, Pata has managed to unite all sales functions thus streamlining the customer experience and overall satisfaction of each and every client. Having risen from a Central Sales Representative to Regional Manager, Key Accounts Manager and finally Sales Director, Pata’s climb has provided her with the foundation to truly understand the sales funnel and provide strategic solutions to bring new revenue streams to the company. Pata has a Master’s degree in Italian Studies from the University of Warsaw. While completing her studies, she served as a tour guide and lived in Trento, Florence, Perugia and Rome. Before joining PreGel AMERICA, she also spent time as an interpreter, and English and Italian teacher. |
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