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Call Tracking and Analytics: What Every Marketer Should Know

Thursday, May 15, 2014 - 01:00 PM EDT


Panelists:
John Lee,
Managing Partner,
Clix Marketing
Greg Sterling,
Internet/Mobile Analyst,
Search Engine Land

Blair Symes,
Demand Generation Manager
Ifbyphone

Despite what some digital marketers think, the phone call is important. There were 30 billion inbound sales calls made to businesses in the U.S. alone last year, and that number is expected to reach 70 billion by 2016.

The proliferation of smartphones and rise of mobile search are partly responsible. According to Google, 70% of mobile searchers will call a business directly from the PPC ad using click-to-call. It's just easier and more natural.

If you’re analyzing leads from online and mobile search, social, or mobile marketing campaigns, you can't afford to ignore call conversion, especially when they become revenue far more frequently than web leads. This webcast tells you how to do it by exploring call tracking – what it is, how marketers can benefit from it, and how it can be used to generate high-quality leads.

Attend this webcast and learn:

  • What is call tracking
  • How to exploit inbound phone call through better marketing
  • Mobile, organic, and paid search tracking for phone calls
  • How to measure the effectiveness of an ad or listing with call tracking




This webcast is sponsored by