Call Tracking and Analytics: What Every Marketer Should Know
Thursday, May 15, 2014 - 01:00 PM EDT
Despite what some digital marketers think, the phone call is important. There were 30 billion inbound sales calls made to businesses in the U.S. alone last year, and that number is expected to reach 70 billion by 2016.
The proliferation of smartphones and rise of mobile search are partly responsible. According to Google, 70% of mobile searchers will call a business directly from the PPC ad using click-to-call. It's just easier and more natural.
If you’re analyzing leads from online and mobile search, social, or mobile marketing campaigns, you can't afford to ignore call conversion, especially when they become revenue far more frequently than web leads. This webcast tells you how to do it by exploring call tracking – what it is, how marketers can benefit from it, and how it can be used to generate high-quality leads.
Attend this webcast and learn:
This webcast is sponsored by