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Wednesday, April 30, 2014 02:00 PM EDT / 11:00 AM PDT
 
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 In 2014, 5 smartphones will be sold for every PC. We now live in a mobile world, and marketers can’t rely on the same old PC-based strategies to optimize leads, conversions, and revenue from smartphone users. New strategies, including locally targeted campaigns, are needed.

Join call tracking and management experts at Ifbyphone and Locaid as they explain the new rules of generating and managing phone leads in a mobile and local world. They will highlight the critical adjustments you should make to how you generate, analyze, route, and manage phone leads to maximize revenue.

Attendees will learn how to:
  • Optimize campaigns and marketing spend to generate more high-value phone leads
  • Track conversion rates and ROI for every lead source across channels
  • Route mobile callers to the closest store or sales agent with geolocation
  • Use geofencing to create locally target campaigns for smartphone users

Who should attend:
  • Marketing and sales executives interested in driving more conversions
  • Marketing and lead gen agency staff who generate phone leads for clients
  • Retailers, franchises, and other businesses routing calls to multiple locations
  • Marketing automation, CRM, and Google Analytics users

Presenters

Steve Griffiths
Vice President of Marketing and Product Strategy
Ifbyphone


Casey Griswold
Executive Director of Sales
Locaid


Moderator

Erik K. Linask
Group Editorial Director
TMCnet