Digitizing the Store – The Next Wave of Online and Offline Convergence

March 13, 2014 2:00 PM ET

The legacy technologies that support brick-and-mortar store operations are on the cusp of a refresh cycle, and retailers are taking a fresh look at how they approach customer-facing systems. NRF teamed with the University of Arizona and Demandware to survey more than 200 retail business and technology executives in the United States and Europe to evaluate the convergence of POS and ecommerce technology and its impact on “digitizing the store.”

Join industry experts from National Retail Federation, the University of Arizona, and Demandware as they discuss findings from this ground-breaking research.  During this one-hour webinar, you will learn why:

  • Customer expectations are driving retailers to carefully examine their technology spend and investments
  • Over the next three years, eight in 10 (80%) retailers surveyed expect to maintain or increase store technology investments, and seven in 10 (70%) say their organization is currently deploying or planning to refresh its existing software.
  • While traditional point-of-sale software has been a mainstay for physical stores for decades, many retailers recognize e-commerce software as an emerging and logical approach to evolve and establish the sought-after single platform
  • According to the survey, nearly four in 10 (38%) surveyed plan to leverage an e-commerce software platform for their next generation store software – that is two times the number that plan to use traditional point-of-sale software

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